Need a hand making your brand distinct?

With a warmth and individuality that can't be created through digital fonts, bespoke hand lettering can help your brand stand out.

Book a time to discuss your ideas

Or Learn why you should bring soul to your brand

In this digital and disposable era, there's a growing appreciation for the artisan. Consider the ability of the hand-drawn visual identity for creating a deeper emotional connection with your customers.

Be authentic

Sometimes, a standard font just doesn't quite project the right image. Why compromise?

Be noticed

It's important to be speaking the same language as other brands in your industry, but that doesn't mean you can't be noticed.

Dare to be different

Generic fonts are everywhere. Be unique, go custom.

Made with love

If you’re passionate about providing customers with a quality product or service, try custom hand lettering .


With a warmth and individuality that can't be created through digital fonts, bespoke hand lettering can help your brand stand out.

Logo design

Some brands require a hand drawn logo to bring a warmth or custom/crafted feel to their product or service. If you're looking for something that is made specifically for you and your customers please get in touch.


Many brands that require packaging, mainly in the food and beverage industry use hand lettering in their design. I offer design and print solutions for packaging and labels.

Promotional & Signage

If your looking for and advert, poster or even a hand painted sign for an event that's a little different please get in touch to discuss options.

What to expect working with Soul!

“We just can't speak highly enough of his work”

“He's worked on branded materials for us, we've worked in partnership on client projects and we've even recommended him to our clients. We just can't speak highly enough of his work.”

Kate Rostance

Fat Free Media

“Delivered the brief perfectly”

“Really chuffed with the bottle label design which Paul did for us. He understood and delivered the brief perfectly and we've had loads of positive feedback from our customers about his design. Would definitely use him again in the future.”

Emma Jordan

Nottingham Blue Barrel Cider

“Unique and personal feel”

“Extremely happy with the service i got from Paul. His hand drawn lettering gives a unique and personal feel. He understood the brief entirely, made the process of tweaking the design easy and approachable and wasn't satisfied until i was completely happy. I would definitely recommend Paul in the future.”

Stuart Rogers

Event promoter

“I’d seen Paul’s work and really liked what he was doing so we met for a chat and straight away Paul seemed to understand what I wanted. When I got the final artwork through I knew instantly that Paul had got it right, I had a great big grin on my face, the bakery had come alive!”

Kate O’Shea

Owner Tough Mary’s Bakehouse, Nottingham

“Paul has completed several design projects for our events brand. His specialism of hand-lettering has really brought our branding to life and adds a warm, authentic feel to the artwork. We can rely on him to deliver our marketing materials to an exceptionally high standard.”

Tom Kew

Reggae Take Over, Nottingham

Working together: the process

We talk, I listen

Everything starts with a good conversation so I can get an idea of what you're trying to achieve and how I can add value in the best way possible.


Once we have agreed on a clear direction and created a brief I will research more about your industry and competitors and present you with a mood-board and early sketches for discussion.


When you are happy with a selected direction and we have discussed improvements, I then develop this to a final piece.


With your new custom identity in place, I will provide you with everything you need so you can focus on making your brand a success.


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Paul Atchison

Get to know the designer

After 12 years working as a graphic designer specialising in logos and brand identity, I felt I needed to break away from the constraints of the computer. Picking up a pen and paper, I moved towards a more illustrative style and developed a genuine passion for traditional hand lettering and brush script. After practicing the craft for a few years, I began to see how hand lettering and custom logos could really enhance design. Suddenly my work felt alive and had soul!

Get in touch

Ready to bring the human touch to your brand?

or call Paul on 07719 557418
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